Background

Eventer wanted to disrupt the local event discovery market, which was dominated by impersonal, algorithm-heavy platforms. Their goal was to create an app that felt like a recommendation from a trusted friend, focusing on quality over quantity.

Challenge

The market was saturated. The challenge was to design a unique user experience that could quickly learn individual preferences and surface highly personalized, curated events without overwhelming users with endless scrolling or irrelevant options.

Solution

We designed a Tinder-like swiping interface for events ("Swipe to Discover") combined with a sophisticated but hidden preference engine. The app prioritized beautiful visuals and concise information, with a strong emphasis on local and niche events that larger platforms ignored.

Outcome

Eventer gained a loyal user base of 50,000+ in its first year, with a user retention rate 3x the industry average. It became known as the go-to app for finding unique and meaningful local experiences, leading to successful partnerships with independent venues and promoters.